Press

Boilerplate

Gareth Matthews spent fifteen years watching culture generate attention no brand could hold onto — and brands spend fortunes reaching people they'd never be able to name. In 2025 he founded DEPARTMNT to build the infrastructure for that instead: tag, platform, app, turning a physical object into the start of a relationship rather than the end of a transaction.

Before DEPARTMNT, he built his career the same way brands couldn't: in the room — managing artists, building fan infrastructure, and running the connected layer behind product launches, live events and brand activations for clients including Crocs, Mercedes-Benz, AB InBev and The National Lottery.

Short Bio

Gareth Matthews is the Founder & CEO of DEPARTMNT, building the infrastructure that connects physical products and live events to the brands and audiences behind them.

Medium Bio

Gareth Matthews is the Founder & CEO of DEPARTMNT. He has 15+ years in culture, music, and global brand innovation — from artist management and live event production to brand activation for Crocs, Mercedes-Benz, AB InBev and The National Lottery. In 2025 he co-founded DEPARTMNT with Kadeem Henry to build TapTech: the tag, platform and app infrastructure that turns physical products and live moments into a digital relationship a brand actually owns.

Headshots

Press & Interviews

• — Speaker, Barclays
• — Featured in a WGSN keynote