Brief
O2’s Go Think Big ran workshops to get young people into music industry jobs. Boiler Room streamed the results. The London show needed a headliner with credibility in both rooms.
What We Built
I booked Novelist to close it, in the foyer at O2 Academy Brixton. The kids who’d come through the two-day workshop ran the production on the night. The set went out on Boiler Room’s channels and is still up.
Outcome
Campaign results (FRUKT / O2): — 1M+ viewers on the global stream — 9.4M+ social reach — 30% increase in Go Think Big website traffic — Measurable lift in programme applications
